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Why Patch Testing Matters for Your Curls & Scalp

Ever tried a hair product that left your scalp itchy or irritated? Finding products that suit your curls without causing discomfort can be tricky. Learn how patch testing can help you create a routine your curls and scalp will love.

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What's New in Hair Care

Shea Butter-Free: The Secret Stylists Swear By for Fine Curls

Shea butter is everywhere in curly hair care — but experts say it may be doing more harm than good for fine textures. If your curls feel flat or greasy, it might be time to switch things up. Discover why stylists are recommending shea butter-free products for bouncier, healthier curls.

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Curly Girl Approved

Expert Tips for Gorgeous Waves: Meet Your New Wavy Hair BFF!

Simple Tips for Gorgeous Waves Wavy hair is a beautiful thing—it just needs the right products and routine to truly shine! If you’re looking to get more definition, reduce frizz, or simply make your waves smoother and more manageable, you’re in the right place. That’s where Sarah, the amazing creator behind @WavyHairRoutines, comes in—your ultimate

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Van + Veronica

We celebrate the beauty and uniqueness of fine curly hair.

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