Like many truly life-altering stories, this one begins in a bathroom.

Of course, you and I both know the trials and misadventures of fine, curly hair go a lot farther back than that, but the story of van + veronica really began with one woman weeping over yet another newly-purchased stockpile of overly-confident, greasy haircare products that smelled too much and worked too little. That woman, you guessed it, was me.

My husband and I used to joke that if we ever got the courage to go party-crashing, we would do so as our alter egos, Van and Veronica. I thought a lot about them that day in the bathroom, since the one-size-fits-all haircare party had become one I was seriously fed up with. When my husband gently reminded me that I knew what I wanted and always had, he was right. “If they don’t make what you want,” he said, “go make it yourself and maybe you’ll be able to help someone else too.”

It was time to crash the party, and Van + Veronica was born right then and there—

forged in the fires of necessity, a little bit of fear, and a whole lot of love, hard work and research. 

All of our products are crafted from the finest ingredients, personally tested by me, and inspired by all of us. I’ve always loved my fine curls and am proud to be developing a quality line that cares for them the way they deserve to be cherished.

It’s a beautiful thing to finally find your Haven for fine curly hair love, and I can’t wait to see you there. After all, life is just too fine not to celebrate!

With love and fine curls,

Founder + CEO